Estee Lalonde Bloom Book Launch Event

Estee Lalonde

Bloom: Navigating Life & Style is the brand new book launched this week by U.K.-based fashion and beauty creator Estee Lalonde.

On Thursday night me and my all time bestest were both in London for work and had been invited to the Estee Lalonde book launch Q&A at Waterstones on Tottenham Court Road. I have followed Estee’s videos for some time and heard so much about the release so couldn’t wait to see the final version in store.It was a fabulous evening, and by the end  it was just a room full of girls and guys chatting, laughing and crying about the ups and downs that everyone faces in life. (Yes I have cried trying to park and got out to make M do it instead!)  It was really refreshing to hear someone like Estee being quite open and honest about being a YouTuber as I think people are sometimes quick to think that 1m+ followers = instant happiness and stress free life. (not the case!)


Highlights for me was crying with laughter when talking about the 1 strike rule (us Leo’s are working on it!) and how I am not the only one who doesn’t feel guilty about not being out on a Friday night…Netflix and Chill is heavenly and my zen space.

1 Strike Rule

I am only a third of the way through the book (I couldn’t sleep when I got home because I just had to keep reading!) but everything from the photo on the front cover to everything I have read so far (I have peaked at photos later on as well) just feel incredibly real and honest, it isn’t a beauty or lifestyle book that creates an Instagram version of her life but instead stays completely true to herself. It is a beautiful coffee table book with chapters about love, life, anxiety, style and home.  Estee said: It’s not a book about living the perfect lifestyle, it’s about giving you the confidence to find the lifestyle that is perfect for you.”… and I think that sums it up beautifully! If you have ever read GLAMOUR Magazine then you know they have the ‘Hey, it’s OK!’ section every month which kind of says what everyone thinks but most people don’t say to each other… like ‘It’s OK to buy expensive cleansers and then fall asleep with you make-up on or put on your gym clothes and make it as far as the sofa watching Great British Bake Off…but hey…it’s OK! This book is like that, it isn’t just designer clothes or high-end make up, it is more than that. It is really funny, raw, inspiring full of parts that constantly made me think “Wow, i’m so glad it isn’t just me that feels this way”.

Poppy Recommends: Read the story about Aslan & Estee and how they met and about the postcards (which they both read to each other on the night…V Cute! ) Also his letter to Estee is a killer! I was weeping!)

Estee and Aslan


I’m going to go back to reading now…


‘For me, the word “bloom” encapsulates the idea that anything is possible when you put your mind to it. It’s a word that hints at becoming who you are meant to be.’ What makes you happy? What makes you you? What defines your style? In Bloom, Estee Lalonde shares the moments, people and things that have made her who she is today. She reveals her life lessons, and offers her tips for surviving life and finding you. Celebrate your bloom story and what makes you unique. Features: Life; People; Work; Beauty; Fashion; Home; Travel; and, Food. – Estee Lalonde (Bloom : Navigating Life And Style. )
Estee Lalonde
The book, published by Ebury Publishing — a division of Penguin Random House
Buy the book from Waterstones here



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